The bank was preparing for a big merger, and Ariely’s student had spent two weeks working constantly on a presentation for it. What factors make us feel good about the work we do? This is a question Ariely started wondering about after hearing a story from his former student, who was working at a bank. Sisyphus and the workplace – The importance of meaningful work

You can find out more about that project here. *The Decision Lab has collaborated with Dan Ariely in the past, when he served as an advisor for our work with the World Bank in Uganda.

His research has implications for individuals (How can we commit to healthier habits? How do we avoid irrational decision making?) as well as for society as a whole (How do we make work more fulfilling? How do we address wealth inequality?). With three New York Times best-selling books and several highly-viewed TED talks to his name, he is known not only for his wide-ranging and incisive research but also for his accessible communication style and his sense of humor.Īriely’s work, which spans many concepts from pain tolerance to financial decision making, has challenged some of the most basic assumptions of traditional economics, and shone a light on the systematic irrationalities of human behavior. His research and teaching are focused on identifying some of the surprising ways firms can use psychology to better understand and serve their customers.Dan Ariely is a psychologist and behavioral economist, and one of the most influential academics currently working in his field. His research investigates shopper decision-making: how brands, prices and choice architecture influence decision making at the point of purchase. In 2011 was named one of 'The World's Best 40 B-School Profs Under the Age of 40'. Ryan is an award-winning teacher and researcher in the field of consumer psychology. Ryan Hamilton, Professor of Marketing at Emory University's Goizueta Business School, Atlanta, Georgia.

One client, Maersk Line, the world's largest container shipping company, improved their net promoter score by 40 points in 30 months, which gave a 10% rise in shipping volumes using Beyond Philosophy's methodology. Under Colin's leadership Beyond Philosophy have helped many of the world's most prestigious organizations improve their Customer Experience including American Express, FedEx, IBM and Caterpillar.

He has held many senior exec positions in corporate life before founding Beyond Philosophy in 2002. Colin's background is in operational line management. A pioneer in the field of Customer Experience, Colin has written four best-selling books on the subject. Colin Shaw, Founder & CEO, Beyond Philosophy.

Ariely predictably irrational